SMM and SMO:
SMM = Social Media Marketing & SMO = Social Media Optimisation.
This page will explain how you can make money with SMM & SMO – SEO and PPC . . .
This page will also explain how the E-Funding Grant could help you?!
The two most significant aspects of making money with social media are A Social Media Marketing Strategy and Social Media Optimisation, so let us briefly have a look at each one:
A Social Media Marketing Strategy
A Social media marketing strategy consists of undertaking a range of activities in such a way that they maximise the return on investment. Quite often those who undertake their own Social Media Marketing DO NOT HAVE A DETAILED STRATEGY – they simple “get on with things”. In our opinion, the best return on investment and the way to make money with SMM is to have a strategy – furthermore, this should be part of your SEO, PPC and facebook ads strategy.
#1 DIY OPTION – Do it all yourself!?!
You can do all the social media marketing yourself?!
Doing SMM yourself may save you time and money. So the simple question is – how good are you and how wise is your strategy.
Will your strategy buy the new car?
Will your strategy pay for the holiday?
A strategy is crucial, however, it is not just what you do, but how you do it that matters.
Do you want to spend your valuable time trying to succeed – learning as you go along and perhaps investing money in the hope you make a profit?
This post does not advise you how to do it yourself.
If you are looking to do it yourself, then ‘do you know how to’:
- Complete a Social Media Audit & Strategy;
- Succeed with SEO, PPC and facebook ads;
- Manage Development & Promotion;
- Manage Multi-Channel Integration;
- Manage Social Advertising;
- Manage Social Listening, Monitoring, Analytics & Reporting.
If you can do all of these to a very high level – then you will obviously devise a Strategy to harmonise them for success.
If you can do all of these then you will ALSO realise how much skill, experience, time and wisdom are needed to do them effectively to maximise any ROI.
A single landing page strategy?!
Get to the Top are cautious with their own marketing budget, and we would be cautious with yours.
This means we start with a robust strategy that is built around being dynamic. In order to improve any results you will need to plan, do and review what you did at the start. Small but strategic changes will take time and action – the less theses changes cost the better, especially, when they need to be many and frequent. You don’t just want to have a good result, you ant to have a GREAT RESULT – YOU WANT TO DOMINATE YOUR NICHE – because if you don’t someone else will – or at least they (and possibly many others) will be trying to. DO YOU KNOW HOW TO USE A SINGLE LANDING PAGE FOR BEST RESULTS – SUCH AN APPROACH CAN BE VERY DYNAMIC AND COST EFFECTIVE?!
If you can’t do all of the above very well, or don’t know what they mean or what is involved, then it may be a good idea to discuss the options with a professional – such as with Marcus Pearson, the principle of ‘Get to the Top’.
#2 CONTRACT OPTION – You can LET US DO IT FOR YOU.
Get to the Top provide an incredible support service that ensures the return on your social media marketing investment is worthwhile. We discuss everything with you and devise the Social Media Marketing Strategy; – That’s why contracting us in would be probably be a better option for you. It will bring in your best ROI – Return On Investment.
It doesn’t cost much to contract us in.
It is affordable to contract us in, and –
You may even qualify for the E-Funding Grant – read on for details . . .
To start things off – we provide a FREE Social Health Check:
Get to the Top provide a FREE detailed assessment of your Social Media Profiles along with Custom Strategies on how to take them to the next level. We provide a FREE Social Media Strategy for us to achieve the success you desire.
Our Social Media Marketing Package provides:
Social Media Audit & Strategy
We evaluate the performances of all your social channels and come up with powerful improvement strategies for influencing the conversations and engaging your audience.
Content Development & Promotion
We help you create a buzz and widen your social reach through development as well as promotion of smart, crisp, useful, and highly interactive content.
Multi Channel Integration
Take advantage of our multi channel integration strategy for effective data integrations across all your social channels and connect with your target audience efficiently.
You set your budget and we allocate if for you as part of our inclusive service package. The maximum we charge for this is 10% of your adds budget, however, we normally incorporate social advertising within a bigger strategy that involves other inter related work. The amount you allocate with Facebook or Google is not covered by the E-Funding Grant.
Impact your brand outreach, drive instant traffic to your website, and increase your revenue with steady, compelling and well-focused social advertising campaigns. It is essential your social advertising is part of the social media marketing strategy, it should never be done in isolation.
Social Listening & Monitoring
We consistently listen to and monitor social conversations around your interests to help you gain better consumer insights and discover potential opportunities.
Analytics & Reporting
Track your key social media metrics, measure your performance, and get complete campaign overview with our intuitive analytics as well as fully customized reports.
Does it matter how you do Social Media Marketing?
The social media facts indicate there is a lot to gain and a lot to lose by investing time and money into doing it well. There is a massive difference in doing something effectively and simply doing something.
Get to the Top are providing an E-Funding Grant that contributes 25% – 50% of the payment – it is only provided to projects that are well thought out and will have benefit.
Do you qualify for the E-Funding Grant?
If you are running a social media campaign and employ under 25 people then you will only qualify if you are prepared to have a social media marketing strategy.
You must be prepared to commit a minimum of 6 months to a social media campaign from an approved provider. The longer you commit, the greater the funding benefit.
If you have any queries.
Contact Marcus Pearson
Get to the Top are approved providers of the E-Funding Grant and they can pay 25% – 50% of the total project cost.
For example if your quote was £1,000.00 / month – then you may only pay £500.00 / month. This can be approved and be up and running within 48 hours.
Contact Marcus Pearson
Social Media Optimisation
Social media optimisation (SMO) refers to optimising a ‘landing page’ and its content to encourage more users to use and share links to the page across social media and networking sites.
According to Wikipedia – “The goal of SMO is to create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a landing page and then share this content, via its weblink, with their social media contacts and friends. Common examples of social media engagement are “liking and commenting on posts, retweeting, embedding, sharing, and promoting content”. Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results”.
SMO simply refers to the purpose and detail of any effective Social Media Marketing Strategy. It refers to what is done to achieve your success.
Our prices vary from £500.00 to £6,000.00 per month.
To view / save / print / download exactly what we provide – please click on our pdf.
You may be able to secure 25% – 50% discount via the E-Funding Grant – check it out here.
ONE STRATEGY SHOULD COVER EVERYTHING – SIMPLE!
Contact Marcus Pearson